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LULULEMON HK
TheWrongAdPlacement
Areas cover | Creative & Art Direction, Photography
香港的小店在第五波疫情生意大受打擊，
lululemon決定將marketing budget，
「錯誤地」投放在10間無關體育、受疫情影響的小店社交專頁。
當中包括生意只剩一成的餐廳、被迫停業的酒吧及紋身店等，
為小店提供收入之餘，同時帶出「Be Well」的生活信念從不局限於做瑜珈、做運動的人。
只要大家於艱難時刻，如常好好生活，
堅持做好自己的事，人人都可以「Be Well」。
The wrong ad placement
Leads to the right action.
lululemon Be Well
Creative Medium | #好好生活，好好____
We’ll line up 10 shops from different industries to create 10 social posts. Each post will feature a shop owner’s story on how they’ve managed to survive and live well during the hard times in their own ways.
Shop List - Secret Tour Hong Kong, Shhhh.ink, Good Good, TAP The Ale Project, Crew Coffee, Night Water Hong Kong, Subtle Island, Actor's Family, Float Massage, Store9yea
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