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HSBC
In terms of UI and UX aspect, to create an optimal user journey with a focus on conversion and acquisition for HSBC Website. Project overseeing and collaborating with stakeholders, design team and the wider digital team to create and optimize innovative content ideas, oversee quality control and push overall delivery & reporting. Facilitating digital transformation for all HSBC markets.
Focusing HSBC markets on: Philippines, Sri Lanka, Mauritius, Vietnam and New Zealand
Areas cover | Art Direction, UX Revamp, Content Strategy, SEO Research
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